About this print

Plum Purple is a deep, red-toned purple that sits very close to aubergine. Up against the light the red comes forward, and in a room the colour reads almost neutral.

Deep purple shades can look dull and lifeless on a matte surface, but the nap diffuses the light and keeps the colour rich. It is the most unexpected colour in the range and typically the one customers touch first.

Specifications:
– 100% merino wool
– 240 g/m², 135 cm wide
– softly brushed wool fleece, warm and lightweight with a soft drape
– solid colour deep plum purple with red in it, close to aubergine
– Oeko-Tex 100 + Woolmark
– knitted in Denmark
– mulesing-free
– Wash the fabric before cutting: 8-10% shrinkage
– sold by the metre

A true premium product, made in Denmark. We have searched for a wool fleece of this quality for a long time and have not found anything comparable elsewhere: 100% merino wool at 240 g/m², brushed to an ultra-soft finish and knitted in Denmark. It is a quality that sells itself at the counter, because the customer feels the difference immediately.

Important to tell the customer: the fabric must be washed before use. On a 30° wool cycle it shrinks 8-10%, meaning significantly more than a woven wool fabric, so the full length must be washed and dried before cutting. In return, it pills very little, and the softness holds after washing.

Suitable for cardigans, hats and pramsuits for autumn, and for adult garments with the same warmth. Plum Purple pairs well with powder rose, taupe and dark green, and it is strong enough to carry an entire garment on its own. In a two-colour set, light taupe works as the calm half. Wash at 30° wool cycle with wool detergent, dry flat, no chlorine, ironing only on the wool setting, gentle dry clean. Shrinkage 8-10%.